Crypton — Brand Campaign

When designers (and homeowners) think of Crypton, performance and function come to mind – but what about beauty?

To elevate awareness of Crypton’s wide range of stylish-but-slept-on fabrics, we created three custom scenes full of luxury, real life, and floor-to-ceiling Crypton fabrics. Our goal was to show our audiences that performance fabric and beautiful fabric are not mutually exclusive. After all, it’s not a real party if you’re worried about scuffing the couch.

The campaign ran across print in Elle Decor, Interior Design, Metropolis, and Rue, as well as on Crypton social.