Kelly Ignite Experience
Strategy
With seven breakthrough workforce solutions ready for debut, Kelly asked us to create a special live launch event. This included theming, exhibit design, and display content – including videos, interactive presentations, and infographics. Key clients, journalists, and workforce opinion leaders from around the country were headed to Detroit for this event – and then they weren’t. Because of COVID, less than a month before the event date, the Kelly Ignite Experience had to switch to a digital event. We quickly huddled with our client and their partner agencies to develop a 100% online execution. Our physical display designs were used to create a virtual expo hall. And all of the videos, infographics, collateral, and other elements in the portfolio were reformatted for this redesigned and reimagined experience.