StockX — 2024 Brand Campaign

StockX pioneered the sneaker reselling market. But they had been running into headwinds. Operational misses, an erosion of customer trust, and corporate lawsuits had led to reputational damage. Regaining brand trust at every level was imperative for long-term success.

With new initiatives in place and a renewed desire to win back their community, StockX needed a campaign that could confidently re-establish the brand and intimately connect with an opinionated audience. 

This passion became the inspiration for This Is Love – a gigantic embrace of current culture and those who bring it to life. Told through vignettes that speak to dedication, spirit, and obsession, the campaign is a celebration of this world and the never-ending, always emotional pursuit of what it has to offer.

Running across broadcast, connected TV, digital and social, StockX is proud to share in this love while working to keep it accessible to all.